The New Balance 550 madness continues, the most-wanted sneakers

The New Balance 550, used by professional basketball player back in 1989, is the hottest style out now. This reedition of the basketball shoe has had numerous collaborations with different personalities and brands like Rich Paul (NBA agent), Joe Freshgoods and the most popular with Aimé Leon Dore. This last one reintroduced the retro style from the Boston brand with a slogan that read: “International Friendship Through Basketball”.

The New Balance 550 popularity keeps rising and shows no signs of stopping. Worn by numerous celebrities like Hailey Bieber and Bella Hadid, since the comeback, this retro style is continuously on the spotlight.

Styled with sportswear or a classic look, the New Balance 550 has become a must-have in our closets this 2022.