SUSTAINABILITY, NOT JUST A TREND
Looking through all the trends coming from the new collections, there is one that literally defines the fashion business. Current times are the proof that sustainability is more important than ever, more than a trend or the extravaganza of some designers, is the indisputable future of retail. There are some names within the fashion world that quickly resonate when we think about environment liability and the new steps towards the use of vegan textiles, and Stella McCartney is the first one to come to mind.
The British brand had always been the perfect example in the act of taking measurements about the industry’s impact on the Planet and in the search for alternative material instead of animal leather. Putting aside the fashion brands that already made its values about sustainability, the new seasons bring it with them too. Chloé new creative director Gabriela Hearst embodied sustainability as an essential brand value without forgetting the social commitment with their workers through inclusivity, equal opportunities and fair sourcing of materials. Rick Owens has announced the compromised of using organic cotton for a less environmental impact and recycled materials, while at the same time ensure that the majority of them come from small local business to also reduce the transportation’s impact.
Nowadays street style has taken the fashion trends by storm thanks to the athleisure looks, and this provides the perfect opportunity to discover some conscious choices. Veja creates its brand values by bringing together the effortless style of the sneakers with the sustainability of its materials. And Nike has launched an exclusive line call “move to zero”, where the nylon and polyester are made from recycled materials, just the perfect excuse to bring the comfy sport look to the street style.