STELLA McCARTNEY X GREENPEACE
Stella McCartney’s life could seem predestinated from the beginning and somehow there is a reminiscence of it present on her brand. Maybe it was not music neither photography where her career led but it is obvious in her job the respect for animals and the cared about environmental issues preached by her parents. This year 2021 the Stella McCartney’s fashion firm celebrates its 20 anniversary at the same time that Greenpeace, one of the most visibles names on environmental activism, turns 50 years old. In previous occasions was another English designer, Vivienne Westwood, who brought McCartney together with Greenpeace towards the fight against climate change. That time Westwood had gathered a large number of famous faces to support the campaign of her “Save the Arctic” t-shirts, reporting the alarming melting of the glaciers. Now, is Stella McCartney herself who takes the legacy and, hand in hand with Greenpeace, brings the necessity of saving our Planet’s future with present actions to the street style. Particularly, the reason of this alliance is inform against the Amazon’s deforestation. “Save the Planet” probably is one of the most obvious and most complicated message to accomplish in an industry like the Fashion business. As part of its summer collection the brand introduces the Stella x Greenpeace collaboration, with pieces that commit to McCartney’s zero-deforestation by never sourcing from ancient or endangered forest. Esthetically, the two t-shirts and two sweatshirts recall a sporty vintage feeling with faded pastel colors and graphic prints inspired by the nature. It may seem both beautiful and nostalgic, but nowadays ecological activism is more need than ever.